Leader and builder. Creative and data-driven.
Get to know Hannah.
For more than a decade, I led marketing at a company that grew from 150 employees and $75MM in revenue to 400 employees and $400MM. Through two acquisitions, new locations and divisions, and a total rebrand, I built a team and a function I'm still proud of.
I launched Fourth & Alpine in 2023 to bring that leadership to growing businesses in a fractional, embedded way. Since then, I've built a marketing function from scratch for a financial services recruiting firm, repositioned a 30-year-old national consultancy for its next chapter, and led brand and partnerships for a fast-growing consumer brand.
Lately the work includes something new: being the human in the loop on AI. That means protecting brand integrity and compliance as AI enters the workflow, and finding where it saves time without sanding off the human details that make a brand special.
B2B or B2C, the work comes down to the same things: figuring out what makes a business worth choosing. Tell that story beautifully. Put it in front of the right people, and build the systems that keep them coming back.
I'm based in Fairfield County, CT, and work with clients across the area and NYC. And when I'm not working, you'll find me laughing with my family, hiking a mountain somewhere, or working on something creative with my hands.
What’s in my DNA.
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I own outcomes, not just recommendations. I follow through and get s**t done.
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I'm a fact-finder, a connector of dots. If I don't know it, I'll figure it out.
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The engine behind messaging that connects and teams that thrive.
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No stone unturned, from your aesthetic to your customer's experience to the words in their inbox.
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Not many CMOs are also designers. Alas, here we are.
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Growth runs on relationships: the creator who visits, the editor who writes, the partner who refers. I build them.
What’s in a name?
I have a thing for alpine lakes. They're breathtaking and hard to reach, and even the best-planned hike can turn into a puzzle of weather and obstacles you have no control over.
When I started this company, I'd reached three. There was a fourth, Delta Lake in Grand Teton National Park (elev. 9,016'), which still haunts me. Months of planning, a detailed map, bear spray. Miles in, my husband and I were sharing one set of hiking poles, alone in a rock scramble in hip-deep snow with no cell service. We had to turn around within reach of the lake.
That trip taught me that things rarely go as planned, and that grit matters as much as the map. Leaving a decade-long executive role to start this business was my fourth chapter, and my fourth peak. And for anyone wondering, I've since gotten above the alpine again (hi, Pitkin Lake in Vail, CO!)
Brand & Growth. Art & Science. Player & Coach. IQ & EQ.