Most businesses don't need another marketing department.
They need someone senior who can see the whole picture, make the call, and then make it happen. That's the job.
Impact, in 5 pillars.
-
Deciding where growth comes from next.
Audience diversification, new offerings, multi-location and market expansion, go-to-market plans, budget allocation.
-
Making sure the outside matches the quality inside.
Visual identity, brand narrative, voice, website and social strategy and copy, brand video
-
Getting the right people talking about you.
Influencer and creator relationships, editor and media relationships, brand collaborations, event strategy
-
Building the engine that scales.
CRM selection and segmentation, customer journeys, email and social strategy, SEO/AEO, analytics, hiring and leading contractors.
-
Adopting AI without losing what makes you you.
AI usage guidelines, brand-integrity and compliance review of AI-assisted work, picking the workflows where AI saves time, protecting the human moments, training your team. Keeping your brand out of the sea of AI “slop.”
3 ways to work together.
The assessment.
An honest audit of your brand, website, audiences, customer data and channels, with a prioritized roadmap. Fee credited toward the next phase if we keep going. (Several of my longest engagements started here.)
2-3 weeks, fixed fee.
A defined transformation: new brand identity, website, campaign launch or CRM overhaul.
2-4 months, project-based.
The build.
The partnership.
Embedded, in-house-feeling leadership. I own the strategy, lead your team and partners, and sit at the leadership table. Six-month initial term. A lighter Advisor tier is available for teams that mainly need direction.
Ongoing, ~10 hours/week.
-
My role includes responsibilities typical of a fractional CMO, but with a wider lens. I lead marketing, plus growth strategy, partnerships, the customer systems behind them and the responsible use of AI.
-
I work with B2B firms and consumer brands alike. The common thread: businesses customers choose on trust.
-
I help teams use AI where it saves real time, and I act as the oversight layer and accountable human: reviewing for brand integrity and compliance, and protecting the human, tactile parts of your brand that customers come for.
-
Sometimes yes, sometimes no. Bringing agency work in-house can free budget for the execution help you actually need. Other times, I manage an agency and act as their single point of contact to free up founders and other executives to focus on other critical parts of the business.
-
Partnerships typically run around 10 hours a week; I keep my roster small on purpose.
-
Fairfield County, Connecticut. I work with clients in person across Fairfield County and New York City, and remotely everywhere else.
-
Every engagement is scoped to your goals. We'll talk numbers on the intro call.
FAQs
“Hannah’s exceptional leadership was marked by a perfect blend of strategic creativity and data-driven decision-making. Her mentorship and dedication to the team's growth left an indelible mark”
VICE PRESIDENT
